The problem was given to us to create a unique outdoor activity for the Sacramento area. Agricycle is an indoor and outdoor cycling company that uses a new generator to connect to your back wheel and track how much energy was expended during your ride and then used to fuel agriculture and other natural resources as a new source of renewable energy.

The brand started as a website development project. I chose to expand and develop the brand into a much larger system of collateral of print pieces, including helmets, bike bottles and more.

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