SacMod was a take on a California Museum of Modern Art in the new Railyard Development of Sacramento. The three main concepts of this museum: transition tunnels, puzzle/escape rooms, and moving through levels of the museum that represent different regions of California.
Obscura is the gift shop located within the SacMod museum. The mark is representing the content inside the store, which would be unique and ordinary puzzles and gifts.
Labyrinth Coffee was part of the SacMod Museum branding. The concept of the coffee shop ties into the puzzle ideas with SacMod.